Marketing concept ski area Olpe-Fahlenscheid

The ski resort Olpe-Fahlenscheid is the closest ski area to Cologne and numerous towns along the A4 and A45 motorways. However, awareness of this ideal family ski resort in these key source markets is rather low. Montenius Consult was commissioned to create a marketing concept as the basis for an increase in skier days and revenues. The biggest challenge was that, given a very small marketing budget, the classic ways of communication are not available for the Fahlenscheid ski resort. Asked were rather creative solutions that optimally combine the available resources. The developed measures were partly implemented starting with the 2012/13 season and will be fully implemented over a period of approximately three years.