For the second time ten ski resorts in the Sauerland and Harz mountains used QMF in the 2013/14 season to monitor customer satisfaction. Due to only four days of operation in some cases, the number of visitors fell both in the ski areas as well as on the survey compared to the previous winter.
All new - this is the motto of Wurmberg cable car company in 2013. This applies not only to the presence on the World Wide Web, but also for the offer on the mountain. In December, the ski area will start an all new operation for the 2013/14 season, with a new chairlift, additional runs and for the first time also with guaranteed snow thanks to the new snowmaking system. Montenius Consult has supported this project not only in the conception, permitting process and funding but now also in the field of communication. Christoph Schrahe was responsible for project management, editorial and texts of the new website, Uwe Jeltsch of the Cologne/Vienna-based agency hoop-de-la took over the design and programming of the page, not just with a fresher, more contemporary look, the rather over its predecessor with more information and new features like webcam, panoramic views, current weather data and more comes up to see under www.wurmberg-seilbahn.de.
As a keynote speaker Christoph Schrahe talked about success factors for the development of winter sport tourism as an instrument of regional development.
The Masterplan winter sports arena Sauerland that was carried out 1999-2002 and implemented in the following years was one of the most successful development projects in the German tourism.
A total of eight ski areas in the Sauerland will measure customer satisfaction, identify guest needs and perform industry-wide benchmarking with the help of Montenius' QMF.
A total of eight ski areas in the Sauerland will measure customer satisfaction, identify guest needs and perform industry-wide benchmarking with the help of QMF.
The ski resort Olpe-Fahlenscheid is the closest ski area to Cologne and numerous towns along the A4 and A45 motorways. However, awareness of this ideal family ski resort in these key source markets is rather low.
The Wurmberg offers the largest and highest ski area in Germany's northernmost mountain range, the Harz. Until December 2012 the Wurmbergseilbahn GmbH & Co. KG plans to invest a total of eight million Euros.
